Aquamar Seafood
Chickensanity
To support the new Aquamar brand identity and launch the Fuss-free seafood product lineup, we created an integrated campaign designed to call out the biggest dinner habit in North America: chicken.
Chicken dominates the plate, showing up to seven times a week for the average American, with roughly 100 pounds of chicken consumed per person every year. That monotonous routine is the real competition, and frankly, a little horrifying.
The result was “Break Free from Chickensanity,” a surreal campaign that turns dinner repetition into a full-blown psychological thriller. The films show a family trapped in an endless chicken loop, haunted by their own habits, until Aquamar’s Fuss-free seafood snaps them out of it, offering an exciting antidote for the dinner table.
