Our Work Scamtones
BC Securities Commission
Ringtones designed to warn seniors about scammers.
Investment fraud is one of the most devastating and underreported crimes affecting seniors in British Columbia. And it’s only becoming more common. So for World Elder Abuse Awareness Day, the BC Securities Commission took a new approach to the problem, by putting the warning signs of fraud right in senior’s pockets.
We created Scamtones, a solution for the generation that still has their phones on loud. A set of five original ringtones that speak to the warning signs of investment fraud, in the music genres they love. So next time they answer the phone, they’ll be ready.
