BC Dairy & Alberta Milk

We’re used to seeing dairy campaigns that focus on strong bones, or protein and vitamins.

But dairy’s not just good for the body; it can do your mind good too, providing a quick dose of comfort when you need it most.

In this campaign, we follow the story of a little boy who discovers he can bring comfort to those around him through a simple act of kindness, proving the good of dairy goes beyond just its nutritional value.