Maple

Everything in life is on-demand. Our shows, music, food, even toilet paper. But why is arguably the most important thing to our well-being, still such hard work? In the medical world we’re constantly surrounded by “no’s” that hold us back from optimizing our health. That’s why Maple, Canada’s leading on-demand healthcare platform, wanted to get people excited about taking the reins on their health. Flipping the switch, and turning every “no” into a resounding “yes!”

We boldly introduced the brand to Canadians with a platform that gets them hyped about their healthcare. We launched ‘Health Yeah!’ An optimistic rallying cry that champions people to get their health in check. We kicked things off with an anthemic TV spot and a contextual out of home campaign that meets people where they are, proving they can take care of their health when or wherever they please. Because Maple hands the power to the patients, giving them on-demand healthcare, when they demand it.

You know what? Health Yeah!