Our Work Here to Help
No Frills
We’ve Seen It All. We’re Here to Help.
In our latest campaign series for No Frills, we leaned into the wonderfully awkward realities of real-life grocery shopping. The “Here to Help” campaign features actual No Frills Owners opening each spot with a straight-up welcome—before we cut to exaggerated, but painfully relatable moments unfolding at checkout.
The campaign plays with the idea that No Frills isn’t just a place to save money—it’s a place where the staff truly get what shoppers are going through. We remind customers that No Frills is not only affordable, but approachable, human, and kind of hilarious.