Our Work If You Can't Drive Your Body, You Can't Drive Your Car
CAA
Turning Silly Missteps From an Edible High into a Safety Message
Seven years post-legalization, cannabis culture in Canada has matured, but edibles have rewritten the playbook. They’re discreet, accessible, and socially normalized. Yet their delayed effects still catch people off guard.
If you’ve ever tried an edible, you know how fast simple tasks can start to feel impossible. Tying your shoes, reaching for a snack, or answering the door can become little challenges that somehow feel huge. We turned that relatable truth into a campaign that translates those everyday missteps into a clear, yet entertaining safety message: if your body can’t function normally, you shouldn’t be behind the wheel.