Cover image for Missing Taste of Home
Our Work Missing Taste of Home

Real Canadian Superstore

Bringing a Taste of Home to Canada’s Newest Arrivals

Real Canadian Superstore, Canada's largest retailer of international foods, wanted to help newcomers find their beloved ingredients from back home. So we teamed up with Canada's busiest airports and used live flight data to create personalized, multilingual messages, featuring the dishes they were most likely to crave. We then delivered each one to passengers the moment they stepped off the plane, ensuring they wouldn't miss our welcome messages or their favourite foods anymore.

Cover image for Missing Taste of Home