No Frills
No Frills Yes Savings
In today’s economy, Canadians are still having to say ‘no’ too often. So we launched a new platform for No Frills that stays true to their roots with a simple promise to Canadians—being able to say ‘yes’ to savings.
The ‘No Frills Yes Savings’ platform was designed to appeal nationally while breaking into new markets with bold simplicity, letting customers know exactly who No Frills is and what they offer. The platform launch videos, centred around the ‘No Frills Nod’, featured Canadians shaking their heads ‘no’ to expensive frills, before showing them emphatically nodding their head yes to savings with No Frills. With this approach, the platform not only communicated the feeling of being able to say ‘yes’ to savings, but recaptured the swagger, fun and pride that No Frills is known for.