Okanagan Spring

Based out of Vernon, BC, Okanagan Spring Brewery has a 35-year history of brewing beer inspired by nature. For their summer campaign, we tapped into their backyard and showed how you don’t need to be in the Okanagan to get that “OK (Okanagan) Times” feeling.

The digitally-focused campaign included :30, :15 and :06 second ads, as well as Instagram Stories that made use of the platform’s organic tapping functionality.

When the Covid-19 pandemic hit, instead of pausing our campaign, we created even more in-feed social ads that continued the campaign theme, while promoting a stay-at-home message.