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The Great Canadian Spending Shift

One Country. Six Mindsets

When trade tensions with the U.S. sparked a surge in Canadian pride, we wanted to track the shift beneath the surface. So we partnered with INNOVATIVE Research to dig deeper. What we uncovered wasn’t a single trend, but six emotionally charged consumer segments.

The Great Canadian Spending Shift report explores how politics, price sensitivity, and personal identity are reshaping what “Buy Canadian” really means today.

Cover image for Thought Leadership
Cover image for Thought Leadership