Pabst Blue Ribbon
From the 6-Pack to the 6-7 Pack: A Limited-Edition Twist on a Classic
2025 is the year of 6‑7. What started as viral Gen Alpha slang has officially entered the cultural lexicon, even snagging Dictionary.com’s Word of the Year. Pabst Blue Ribbon Canada has always been about participating in moments and culture that matter (and apparently 6-7 matters). So we thought, why not give into the two digit cultural juggernaut, even if we don’t really understand it.
So we leaned into 2025’s biggest cultural flex by putting a twist on the traditional 6-Pack and creating the limited-edition 6‑7 Pack: 6 cans of PBR Original, 7 cans of PBR Strong Iced Tea. It’s playful, it’s timely, and it’s just as meaningless as the cultural moment we’re living in. Because if 2025 is the year of “6‑7,” then PBR just made sure you have the perfect 13 drinks on hand when you say it.
