Real Canadian Superstore

Hosting the World Cup was a unique and exciting moment for Canada, with thousands of fans from around the world flocking to our cities from coast to coast. So, Real Canadian Superstore wanted to show every fan that they had everything they need to enjoy the games, with a campaign that rose to the excitement of the occasion.

The Wild Goose Chase was brought to life through a whirlwind adventure and uniquely Canadian story that celebrates Canada’s love of soccer while showing fans that RCSS has everything they need for any festivities during the games.

The campaign also featured a mobile Goose Chase game, in-store promos like a wild goose scavenger hunt and giveaway as well as unique out-of-home and digital work.